Building the next chapter of eye care.
Growth, visibility and operations roadmap for 2027 — prepared for the Nandadeep leadership team.
Growth, visibility and operations roadmap for 2027 — prepared for the Nandadeep leadership team.
01Where we are×
Where Nandadeep's digital presence stands today, the one strategic shift for 2027, and exactly what IP Websoft will deliver across AI search visibility, paid media, the website and Nandadeep One.
Treatment and location pages, technical optimisation and an organic presence that now produces a steady flow of enquiries without media spend.
Google Search and Meta campaigns across procedures and branches — ₹10.47L of media deployed in six months, with clear learnings for 2027.
WordPress management and ongoing support — plus a first-hand view of how the Sangli calling desk handles enquiries day to day.
Sources: connected Nandadeep Google Search Console, GA4, Google Ads and Meta Ads accounts. Platform figures are not patient visits.
Search · AI answers · Social
Call · Form · WhatsApp · Walk-in
Branch · Specialist · Date
Verified in EMR
Clicks, impressions, conversations, conversion events — each real, none of them a patient. Budget decisions have to be made on signals that stop at the first step.
Cost per qualified enquiry, per booked consultation and per attended visit — by procedure, branch and source. Every pillar in this plan is built to feed that one view.
Be the answer Google AI, ChatGPT and Gemini give for eye care in Western Maharashtra — and defend what already ranks.
A focused, high-intent Search programme that optimises for bookings, not activity.
The primary demand channel: procedure-led campaigns, branch targeting, remarketing and lead-quality controls.
A flagship institutional experience that converts, is readable by AI systems and connects to the CRM.
One enquiry-to-visit workflow for the calling desk, connected to Easy Solution EMR — the pillar that makes the other four measurable.
Equivalent-value estimate: organic clicks valued at the account's blended Search CPC. It indicates scale, not revenue.
Strategic changes for 2027: a focused, high-intent programme built around what the account has taught us.
4,776 conversations at ₹3.19L in six months shows Meta creates demand efficiently. In 2027 it carries more of the budget and is measured in bookings.
Both channels report cost per qualified enquiry and per booked consultation on the same definition, by procedure and branch. Incremental budget moves toward whichever channel earns it — as the numbers prove, not as the platforms claim.
Forty-five years of care, specialist surgeons and modern infrastructure are not visible in the first ten seconds of the current site. Newer competitors look more credible online than they are.
36.2K organic visitors arrived in six months. Clear condition → treatment → doctor → branch → appointment journeys turn more of them into enquiries.
Entity data, schema and verifiable institutional facts must live in the site's architecture — not be retro-fitted onto a template.
Every form, call button and WhatsApp click should land in the calling desk as a tracked enquiry. That has to be designed in from the start.
Search equity is protected through the rebuild: URL retention, redirect mapping and 90-day post-launch monitoring are part of Pillar 01.
Leadership, surgeons, technology, training and legacy — presented with verified facts.
Condition → treatment → specialist → branch → appointment, in the languages patients use.
Booking, call and WhatsApp actions on every page — each measured and routed to Nandadeep One.
Retain valuable URLs and content; map redirects; monitor rankings weekly for 90 days after launch.
Specialist eye care since 1980 — and a clearer path to the right treatment, at the branch nearest you.
Find your care →Live design concepts can be shown during the review.
Team feedback: the software does not support the way they need to handle enquiries and follow-ups.
Marketing and calling records are not synchronised with Easy Solution EMR records.
Manual reconciliation between an enquiry and a registered patient creates uncertainty and lost follow-ups.
Closing this gap is what turns every other pillar's numbers into patient outcomes — and what the strategic shift on slide 04 depends on.
Points 01–03 reflect discussion during the Sangli visit. Point 04 is a measurement gap we propose to close; no time-loss or revenue-loss figure is asserted.
A purpose-built system for enquiries, calling, appointments and operational visibility — connected to Easy Solution EMR where technically supported.
Google · Meta · Website · Phone · Walk-ins
Assignment · Follow-up · Outcome · Duplicate alerts
Appointment · Branch · Specialist
Verified patient identity · Visit status
Easy Solution remains the clinical system of record. Nandadeep One owns the acquisition and engagement workflow; secure integration links the two.
Lead source, branch, booking status, follow-up compliance and attended visits — the numbers every other pillar is judged on.
Website: scope, design, build, content migration and launch — live before 31 December 2026, with search equity protected.
Nandadeep One: discovery with Sangli operations and Easy Solution completed; pilot scope, branch group and success metrics frozen.
Paid media: Google Search refocused on bookings; Meta lead-quality controls live.
Nandadeep One: development, calling-desk onboarding and deployment at the frozen pilot branch group — every website, Google and Meta enquiry landing in one inbox.
AI Search Visibility: institutional fact base verified; entity and schema layer live on the new site; first monthly AI-visibility report.
Meta: scaled as the primary demand channel on the shared reporting definition.
Nandadeep One: appointment and visit outcomes synchronised with EMR where feasible; rollout across the network.
Paid media: budgets rebalanced on cost per attended visit — the first view of the year in patients, not platform metrics.
AI Search Visibility: ranking defence and AI-answer monitoring continue monthly.
The 31 December website date assumes content, approvals and access are provided on the agreed schedule. EMR integration depends on approved technical interfaces, licensing and vendor cooperation.
AI Search Visibility, Google Search and Meta Ads — refocused now, on one shared reporting definition from Q1 2027.
Confirm the direction and authorise scope, sitemap, design review and technical migration — starting immediately.
Nominate operations and IT stakeholders and facilitate Easy Solution technical discussions in Q4 2026, so development and deployment proceed in Q1 2027.
×| Pillar | What the fee covers in 2027 | Type | Investment |
|---|---|---|---|
| 01 · AI Search Visibility & SEO | Fact base, entity & schema layer, doctor and treatment profiles, ranking defence, all-branch GBP management, monthly AI-visibility report — including website maintenance and support. | Monthly | ₹55,000 / month |
| 02 · Google Ads | High-intent local Search by branch, optimised to bookings, search-term quality control, outcome-based budget guidance, shared reporting. | Monthly | ₹25,000 / month |
| 03 · Meta Ads | Procedure-led campaigns, branch targeting, lead-quality controls, remarketing, monthly creative programme, shared reporting. | Monthly | ₹25,000 / month |
| 04 · Website | Strategy, architecture, design, build, content migration, redirect mapping, 90-day post-launch monitoring. | One-time | ₹1,20,000 |
| 05 · Nandadeep One | Q4 2026 discovery and pilot freeze; development and deployment scoped and priced on the frozen pilot. | Phased | On scope |
All fees exclusive of GST; GST @ 18% applicable. Google and Meta media spend is paid directly by Nandadeep and is not included in any fee.